Breast Cancer Research Foundation

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Role: Art Direction, Campaign Development, Social

In store and online campaign benefitting Breast Cancer Research Foundation. The creative centered around the idea of "HER" being at the center of it all; fightHER, strongHER, supportHER, empowHER.  A reusable tote, pinpad donations and a hashtag campaign drove the donations. In the end, Stage Stores was able to raise over $350,000. 

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