The goal for the hangtag and mens underwear packaging redesign was to elevate and evolve our guest experience through refreshing our in-store materials to match and align with our premium, technical product experience. Men’s underwear at Lululemon was a key product to introduce men to the brand so it was crucial their experience with the product made a positive impact. The solve for the new packaging also had to merchandise in existing store fixures. Form as well as graphic systems were explored.